A collaboration with AEO & The CInemart, the "Live Your Life" campaign was ranked #3 on the Cassandra report in 2013. Part reality show, part style guide, AEO consumers were selected as cast members, and AEO staff stylists are featured presenting AEO products. More than 120 short format videos were produced over five seasons for use on web, in store, and on billboards including in Times Square.